The Chocolate House Privacy Policy

Effective date: 27 September 2026

This policy explains what The Chocolate House does with your data. It is published at https://playchocolatehouse.com/privacy, the address registered with the App Store and Google Play and linked from Settings inside the game.

Who we are

The Chocolate House (the game) is made and published by Franz Health Ltd. Franz Health Ltd is the data controller for your personal data. Franz Health Ltd is registered in England and Wales, company number 17182431. We are registered with the UK Information Commissioner (ICO), registration number ZC198020. You can reach us at support@playchocolatehouse.com.

The short version

The rest of this document is the same information, at the length the law prefers.

Data that stays on your device

The game stores your save, your settings, your purchase records and, if you switch them on, your play statistics locally on your device. We run no servers, so there is nowhere for this data to go, and we could not recover a save for you. Deleting the game deletes all of it.

Advertising (Google AdMob)

The game shows ads through Google AdMob, and asks for advertising consent through the User Messaging Platform (UMP), also from Google. Ads are limited to content rated for a general audience. There are two kinds of ad:

Consent comes first. At first launch the consent form appears where the law requires it (in the UK, the EEA and Switzerland), and on iOS Apple then asks whether the game may use your advertising identifier (App Tracking Transparency). No ad is requested until both steps are done, and neither answer changes what you can do in the game.

When an ad is requested, Google processes: device identifiers (including the advertising identifier, where you have permitted it), your IP address (from which a coarse location is derived), device and app information, ad interaction events, and diagnostics. If you decline consent, or decline tracking permission on iOS, ads become non personalised, but Google still processes your IP address and device information to serve ads, limit how often they appear and prevent fraud.

Google describes its own processing at https://policies.google.com/privacy and https://policies.google.com/technologies/partner-sites.

Optional install attribution (AppsFlyer)

Share install attribution in Settings > Privacy is off until you switch it on. After the advertising consent flow has completed, switching it on starts AppsFlyer so we can measure which campaign led to an install. AppsFlyer may process your IP address (to estimate an approximate location), device identifiers (including the advertising identifier where permitted), and app launch data. We do not send it your save, game progress, purchases, contact details or an account ID. Switching this setting off stops AppsFlyer collection on this device. The game remains fully playable either way.

AppsFlyer describes its processing at https://www.appsflyer.com/legal/privacy-policy/.

Purchases (RevenueCat)

In app purchases are made through Apple or Google and managed through RevenueCat. Because the game has no accounts, RevenueCat assigns an anonymous random app user ID and records your purchase history and receipt validation data against it. This is used to deliver your purchases, restore them when you reinstall, and help you when something goes wrong. Payment itself is handled entirely by Apple or Google. We never see your card details, and neither does RevenueCat.

RevenueCat describes its own processing at https://www.revenuecat.com/privacy.

Play statistics

Share play statistics is a switch in the Privacy card of Settings. It is off until you switch it on. While it is on, the game keeps a small record of play events on your device, such as a session ending, opening the Store, a purchase starting, completing or failing, a restore, or a reward video finishing. Each event holds only numbers and names the game itself defines, such as a product ID or the length of a session. Store, purchase and ad events also note whether you have removed ads or bought anything, your Sovereign balance, and how much of your cash in the game came from rewards or purchases. The record keeps only the latest 256 events. It never holds your name, anything you typed, your location, or any identifier of you or your device.

Nothing sends this record anywhere. It leaves your device only if you write to support with Email support in Settings while the switch is on: the email then includes a short summary of the record, which you can read, change or delete before you choose to send it. Switching Share play statistics off deletes the record.

Identifiers

IdentifierPlatformWhen it exists
Advertising identifier (IDFA)iOSOnly with your tracking permission
Vendor identifier (IDFV)iOSRead by the ads SDK on your device
Android advertising IDAndroidSubject to your system settings and consent
RevenueCat anonymous app user IDBothRandom, generated on the device, tied to no account
AppsFlyer install identifierBothOnly after you enable Share install attribution

We run no servers and hold none of these identifiers ourselves. They exist on your device and at the vendors named above, nowhere else.

Under the UK GDPR and the EU GDPR, we rely on: consent, for personalised advertising and for play statistics you include in a support email; contract, for delivering, restoring and supporting the purchases you make; and legitimate interests, for non personalised ad serving, fraud prevention and vendor diagnostics. Optional install attribution relies on your consent, which you can withdraw in Settings. Where we rely on legitimate interests, the interest is running a free game funded by ads and optional purchases without being defrauded while doing it.

The consent form and the tracking question come before any advertising processing, as described under Advertising above. Ad privacy options, in the Ads card of Settings, reopens the consent form at any time wherever the form applies. You can also withdraw tracking permission in iOS Settings > Privacy and Security > Tracking, and on Android you can reset or delete your advertising ID in system settings. Withdrawing consent is as easy as giving it. Declining everything leaves the game fully playable.

Choices inside the game

Retention

We retain nothing, because there is no server to retain it on. Play statistics on your device keep only the latest 256 events, and are deleted when you switch them off or delete the game. The vendors above retain data under their own policies, at the links above. Support email threads are kept for as long as needed to resolve the issue and are then deleted.

Children

The game is for players aged 13 and over. It is not directed at children under 13, and it carries an age rating in each store. We do not knowingly process the data of children under 13. If you believe a child has sent us personal data by email, contact us and we will delete it.

Your rights (UK and EU)

You have the rights of access, rectification, erasure, restriction, portability and objection. To exercise them, email support@playchocolatehouse.com. For most of the data described in this policy the vendors above are the ones actually holding it, and we will point you to the right place rather than pretend to search servers we do not have. You also have the right to complain to the ICO (https://ico.org.uk) or to your local EU supervisory authority.

US state privacy

We do not sell personal information for money. The advertising described above is the processing that some US state laws count as sharing or targeted advertising. You can opt out through the consent form, the tracking permission, Ad privacy options in Settings and the advertising ID controls of your operating system. We honour rights requests sent to the support email, verified against device level identifiers you provide, because we hold nothing else to verify you with.

International transfers

The vendors named above process data in the United States and elsewhere. Those transfers rely on standard contractual clauses, the UK Addendum, or the Data Privacy Framework between the EU and the US where the vendor is certified under it.

Changes

When this policy changes, we will update this page and the effective date at the top. The game cannot message you, so this page is where changes appear.

Contact

support@playchocolatehouse.com. Franz Health Ltd, England and Wales, United Kingdom.